The Drink well Platinum Pet Fountain is the ultimate in style and design. This all new design utilizes the same patented free-falling stream of water as the original Drinkwellwhich entices pets to drink more, keeping them happy, healthy, and hydrated. The Platinum features a new snap on lid to prevent accidental removal, a pre-filter to catch large particles before they reach the motor, and a new submersible pump for nearly silent operation. Why is running water so important?Researchshows that one of the best ways to improve your pet's health is to get them to drink more water, and the best way to do that is with the DrinkwellPlatinum Pet Fountain. By using a patented free-falling stream of water, the pet fountain continually aerates your pet's water with healthful oxygen. An extra large charcoal filter removes bad tastes and odours, giving your pet the best possible, and most appealing, way to stay hydrated!