We've added some of nature's most trusted ingredients to our formulations including soothing Aloe Vera and Silica which helps keep your teeth naturally white, So you can be sure you are getting all the benefits of a fluoride free toothpaste, but with natural ingredients that really work, every time you brush: , Aloe Vera - helps soothe gums., Tea Tree Oil - purifying., Silica - for natural whitening., Peppermint & Menthol - natural flavour