New Olay collagen peptide 24 Serum is a concentrated serum with light texture, which provides 24 hrs hydration & gives your skin +40% more plumpness vs treatment. Unlike other Collagen serums, the Olay Collagen Peptide 24 serum is designed with Collagen-Peptides that work just like naturally occurring Collagen in the skin. The Olay Regenerist Collagen-Peptide24 + 99% Pure Niacinamide deeply penetrates* into skin (*epidermis layer only) & instantly plumps, visibly firms, and smoothens fine lines for plump and bouncy skin all day long. , NO ADDED: Fragrance, Parabens, Pathalates, Mineral Oil, Synthetic Dyes , DIRECTIONS: Smooth evenly over cleansed face and neck before moisturizer, morning and night. , , TECHNOLOGY: Olay Regenerist Collagen-Peptide24 is designed with a unique bioavailable technology, allowing the ingredients to penetrate into the skin and work its magic: , - Collagen-Peptide: Olay' Collagen Peptide is a fragment of the same type of collagen found in human skin. This means that it has better affinity to the skin and can penetrate through the skin surface, travelling deeper into the skin. These molecules help skin look plump and bouncy. , - Niacinamide (Vitamin B3): Helps the skin retain moisture and stay hydrated. It also helps with surface cell regeneration. , - Glycerine: Helps the skin attract and retain moisture so it can stay firm and hydrated all day long , , INGREDIENT: Water, Dimethicone, Niacinamide, Glycerine, Panthenol, Palmitoyl Pentapeptide-4, Tremella Fuciformis Sporocarp Extract, Hydroxyacetophenone, C13-14 Isoparaffin, Laureth-4, Polysorbate 20, Laureth-7, Disodium EDTA, Polyacrylamide, Dimethicone Crosspolymer, Phenoxyethanol