OGX Ever Straightening + Brazilian Keratin Smooth Shampoo is an exclusive blend of coconut oil, keratin proteins, avocado oil and cocoa butter that helps to strengthen and soften your curly or wavy hair. A powerful sulfate-free formula, OGX Ever Straightening + Brazilian Keratin Smooth Shampoo helps smooth the cuticle for strong tresses while adding a brilliant glow and luminescent shine, bringing new life to your hair. OGX beauty pure and simple!, , About the brand: OGX is for all of us who aspire to make better choices and are aware of the integrity of ingredients. OGX salon-inspired formulas contain exotic active ingredients that are paraben-free and use a unique blend of sulfate-free surfactants. OGX products smell absolutely amazing and are not tested on animals. OGX continued mission is to never sacrifice performance in its quest for sustainability., , How to use: Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse hair thoroughly. After shampooing, follow with conditioner., , Ingredients: Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Sodium Chloride, Hydrolyzed Keratin, Cocos Nucifera (Coconut/Noix De Coco) Oil, Persea Gratissima (Avocado/Avocat) Oil, Theobroma Cacao (Cocoa/Cacao) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Trideceth-12, Cetrimonium Chloride, Sodium Hydroxide, Propylene Glycol, Citric Acid, Sorbitan Laurate, Tetrasodium EDTA, Diazoldinyl Urea, Iodopropynyl Butylcarbamate, Phenoxyethanol, Parfum/Fragrance, CI 16035/Red 40, CI 19140/Yellow 5, CI 42090/Blue 1