Marcus & Marcus flip n strap makes parents easy by not bending over and over again to pick up the straw bottles, toys, pacifier and many more that fall out of your babys hands. The top end of the strap is a multi-use connector that can be attached to strollers, car seats, grocery carts, baby carriers, high chairs and many more, the other end has an adjustable tail for strapping things in different sizes. -When it is not in used, the 23 inch strap can be tidy up by rolling inside the strap organizer and its so small that it only takes up very little space of your bag!