Lanolin Nipple Cream is the #1 recommended breastfeeding cream by moms and doctors in the USA. Clinically tested. Lansinoh Lanolin soothes and protects sore nipples for breastfeeding moms. Our nipple cream for breastfeeding moms is 100% natural and safe for mom and baby, so there's no need to remove before breastfeeding. Our unique refining process ensures a pure hypoallergenic product, with no additives, preservatives or parabens. , Soothe & protect delicate skin. Wash hands thoroughly. Soften a pea-sized amount between fingers and apply to the entire nipple area after each feeding or as needed. Apply before showering to protect sensitive nipples. Also great for dry lips, elbows, heels and more.