Protect your long, luscious locks with Herbal Essences Beautiful Ends shampoo for long hair. Its heavenly juicy, pomegranate scent will indulge your senses, while this luxurious shampoo lavishes every inch of your hair with 10 times more keratin protection against damage vs. non-conditioning shampoo. It helps to defend your hair from breakage and leaves it scented with an exotic, head-turning fragrance. Use with Beautiful Ends conditioner for even softer and silkier hair without any split ends.